Entries by Lisa Pelish

Jobscience Engages with Massive Impressions for Staffing Industry SEO

Staffing industry SEO is an area where our portfolio continues to grow. We’re proud and excited to announce a new addition to our roster of staffing industry clients: Jobscience! Jobscience.com is a rapidly growing and leading applicant tracking software. They serve 4 out of the top 10 Staffing companies, and their software is used all over […]

Why Style Guide?

Do you recognize the Starbucks logo and their green color? They use the same green color on their website, at their store, and in their advertisements. They also use the same type of images, and they have the same writing tone in their ads. They maintain consistency of produced marketing and advertising materials in the […]

How Do I Get More Google Reviews?

Do you see your competitors rising to the top of local search results, and the accompanying reviews from their customers and ask yourself,  “How do I get more Google reviews?”.  If so, read on for the top five ways to get more Google reviews for your business!  Reviews, especially Google reviews, are not only a critical […]

Relationship Marketing in a Social, Mobile World

Relationship marketing is about understanding each customer on an individual level. It’s about being smart about the approach and doing mass scale marketing effectively. Here’s an example. A sporting goods store can ask for the email address of a customer who buys a soccer ball when they check-out at the register, or on-line. They then […]

Lead Generation Marketing: 4 Questions to Ask

What should I ask before doing B2B Lead Generation Campaigns? It’s easy to get distracted by the latest lead generation trend.  It’s amazing how many “guaranteed lead” programs there are out there, but we’ve found that what really works is relying on principles that have guided traditional direct marketing for decades – just modified for […]