FOR IMMEDIATE RELEASE
Release date: August 19, 2008
Media contact: Lisa Pelish
(561) 487-9264
2008 Online Marketing What You Need to Know to Keep Ahead of the Competition
Boca Raton, Florida – Massive Impressions, a marketing and internet advertising agency specializing in b2b and online marketing, released its presentation materials from a recent speaking engagement at the Training Industry Inc. Supplier Summit, an annual event held in Durham, N.C.
The presentation is titled 2008 Online Marketing Snapshot: Top Tactics & Hot Topics.
It is available for download at the Massive Impressions website www.massiveimpressions.com/08online and offers an easy to understand overview of today’s online marketing landscape, explained through case studies and examples targeted to mid-market and large b2b marketers.
Topics covered include e-mail marketing, online advertising, SEM, social media and webinars.
Each section explains what the tactic is, and what it can do to boost your lead generation and marketing efforts. This is followed by best practice examples and insights. Also included are online marketing case studies, low cost resource internet marketing recommendations and do it yourself online marketing suggestions.
To follow is an excerpt from the presentation:
E-Mail Marketing
What it is E-Mail Marketing?
-Paid e-Newsletter Sponsorships
-Paid E-Mail Blasts to third party lists
-Self-generated e-Newsletters & Blasts
What it can do for you
-Generate leads
-Build a prospect database
-Maintain contact with prospects at a low cost per contact
Ideal E-Mail Marketing
-Is a 1 to 1 marketing experience
-Start a conversation
-Learn about each other
-Build a relationship – earn your contact’s trust
-Provide useful & relevant content
E-Mail Marketing is Low Cost & High Yield WHEN DONE CORRECTLY
-List quality over quantity
-Only send e-mails to “opt-in” list
-Understand what Spam is and don’t do it
-Clean your registration database regularly
-Manage bounce backs and opt-outs
-Track, track, analyze and track some more
-Test subject lines, offers, messaging, creative
E-Mail Marketing Resources
Examples of Bulk E-Mail Software Subscription Services
www.silverpop.com
www.verticalresponse.com
www.exacttarget.com
www.constantcontact.com
www.icontact.com
E-Mail Marketing Performance Metrics
Opens/Open Rate – A rate that expresses the actual number of people who view an e-mail as opposed to deleting or ignoring it. Average open rate is 20 – 30%
Clicks/Click Through Rate –The number people who clicked on a link in the e-mail compared to the number who received it. Expressed as a ratio or percentage.
Opt-Out Rate – The number of people who asked to be unsubscribed from your mailing list compared to the number who received it. Expressed as a ratio or percentage.
The entire 2008 Online Marketing Snapshot: Top Tactics & Hot Topics presentation is available for download, for free, at Massive Impressions’ website – massiveimpressions.com
About Massive Impressions
Massive Impressions is an online marketing & advertising agency, specializing in interactive media planning, media buying and campaign analysis. We provide our clients with online marketing, online creative development, lead generation, digital pr and search engine marketing support. For more information, call (561) 487-9264 or visit www.massiveimpressions.com.
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