Case Studies

Client Challenge
After investing a great deal of resources and time into their practice website, a South Florida dental practice had not gained any traction with …

Building Qualified B2B E-Mail Lists for F500 Company
The Client Challenge
Following a multi-million dollar investment in print advertising, this F500 saw little to no increase in …

This F500 contact center services provider enjoyed the benefit of decades of brand awareness among its core audiences. Online marketing was used as a predictable tool to generate B2B leads. However, when corporate goals mandated expansion into new industries; they found themselves faced with lackluster results when trying to duplicate their online lead generation efforts in these new industries.

Massive Impressions conducted online media effectiveness testing to generate B2B leads in the healthcare industry. The results were a 975% INCREASE in conversions and a 92% DECREASE in the cost per lead over a three campaign cycle.