Pay-per-click programs are great, but sustained searchability requires both organic (SEO) and paid search efforts. An integrated effort is most effective for achieving client goals such as brand awareness, website traffic and lead generation.

PAID SEARCH - SEM

Data driven campaign strategies – our successful methodology crystallizes your goals, builds a strategy around them, executes with precision, and keeps close track of performance in well defined campaign cycles.

Pay-Per-Click Campaign Management – We make your job easier by handling all the details and constantly monitoring PPC budgets and performance – responding in real time to shifts in search trends and terms.  

Creative with impact – We understand the importance of your brand – and the need to drive response and conversion rates.  After gaining a thorough understanding of your goals, we’ll develop an effective offer and creative strategy and implement a rigorous testing schedule to drive the most responses and the lowest cost per response.   

Performance Based Campaign Management – We handle all the ad trafficking details and optimize your program in real-time. 

Tracking and reporting – Using our proprietary MI360 campaign management system, we report on key metrics with a focus on rankings, conversions and ROI.

Organic Search - SEO

Keyword research – We leverage leading industry tools and conduct a thorough competitor and industry analysis to gain insights into the keywords that will drive the most qualified traffic to your site.

Tracking and reporting – Using our proprietary MI360 campaign management system, we report on key metrics with a focus on rankings, conversions and ROI.            

Maintenance – Continually maintain rankings on the search engines through ongoing evaluation of traffic and keywords, content updates and submission scheduling.

SEO content & site audit – Analyze site content and technical aspects to deliver recommendations for improving search engine friendliness

Our SEO services include:

• Content analysis - Keyword and Phrase Analysis
• Planning around Content Management System (CMS)
• Link strategy (internal and external)
• Code review and optimization
• Domain strategy