Social Signals: Inbound Counts vs. Social MetaMetrics

There are ways that social media activity will benefit the search engine ranking of a site. How that benefit is derived might be different than you’d expect. It all has to do with HOW Google crawls social media sites.

This latest video from Matt Cutts explains what the crawlers are designed to see and what they can’t see.

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Marketing and Lead Generation

Lead Generation Marketing: 4 Questions to Ask

What should I ask before doing B2B Lead Generation Campaigns?

It’s easy to get distracted by the latest lead generation trend.  It’s amazing how many “guaranteed lead” programs there are out there, but we’ve found that what really works is relying on principles that have guided traditional direct marketing for decades – just modified for today’s technologically advanced, social communications environment.

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