Relationship Marketing in a Social, Mobile World

Relationship Marketing in a Social, Mobile World

Relationship marketing is about understanding each customer on an individual level. It’s about being smart about the approach and doing mass scale marketing effectively.

Here’s an example. A sporting goods store can ask for the email address of a customer who buys a soccer ball when they check-out at the register, or on-line. They then send them to specific social media pages that create community around soccer through the voice of the store brand. The individual then receives special offers on soccer equipment via email and SMS messages. Through the integration of POS systems, databases and online marketing tools, the store can then flag customers who reach a certain threshold of spending on soccer equipment. Those customers would receive them special “VIP” opportunities like discounted soccer game tickets or special event invitations in conjunction with marketing partners. This solidifies the relationship between the business and the customer, building trust and brand loyalty.

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The Biggest Content Marketing Challenge: Figuring Out What To Say

What is the biggest content marketing challenge? It’s generating quality content. If you’re going to invest time in generating content then you’ve got to get the SEO right.

In a blog post previous to this one, the idea of “Staying True to Your Words”  was presented. We revealed how a web 2.0 revolution changed the SEO game to yield a literal word-war where the victory goes to the player who can wield words with the most discipline, sustaining the use of key terms in content. While this seems simple enough in theory, in practice it does require true discipline to sustain, and be successful at, particularly in the face of strong competition.

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7 Critical SEO Tips to Improve Local Search Engine Rank

Local search engine rank is slipping away? Follow these tips so you don’t miss out and lose potential customers.

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