drinking the kool-aid

Don’t Go Drinking the Kool-Aid with your Marketing

People in your industry have a certain lingo. People in your company are familiar with the terms you use within your company. To sound like you know what you’re talking about in your industry, you’ve got to use the right jargon, right? Using the snazzy terms that separate your company from your competition is critical, right?

Wrong. Talking like that when you’re doing internet marketing is bad. You won’t reach the audiences that you need to reach. You’ll be doing what we call in marketing, “Drinking the Kool-Aid”. Here’s why that’s bad.

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healthcare staffing industry seo

Healthcare Staffing Industry SEO: Who is Winning on Google in 2014

Who are the Healthcare Staffing Industry winners and losers on Google for 2014? Want to know how your company is stacking-up against the competition in the healthcare staffing industry? Who is doing best among Healthcare Staffing businesses when it comes to getting shown first on Google? This article reveals who’s winning the SEO competition, getting the most visitors who are searching for “healthcare staffing” from Google .  There are clear reasons why the winners are winning; we’ll explain those reasons to you.

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who is ranking on google for it staffing industry 2014

IT Staffing Industry SEO: Who’s Winning on Google in 2014

Who are the IT Staffing Industry winners and losers on Google this year? Want to know how your company is stacking-up against the competition?  Who is getting the best rank: them or you? The big guys or the little guys? The national players or your neighbors?  Who is doing best in the IT Staffing business when it comes to getting shown first on Google? This article reveals who’s winning and provides some insight into why they’re winning.

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Jobscience Engages with Massive Impressions for Staffing Industry SEO

Staffing industry SEO is an area where our portfolio continues to grow. We’re proud and excited to announce a new addition to our roster of staffing industry clients: Jobscience!

Jobscience.com is a rapidly growing and leading applicant tracking software. They serve 4 out of the top 10 Staffing companies, and their software is used all over the world – from IMEA, UK, and Australia to North America.  Their goal is to revolutionize the staffing and recruiting industry with a consumerized approach that alleviates and empowers their users through cutting edge technology. After speaking with a number of other marketing agencies about staffing industry SEO, none of the traditional agencies understood the nuances of the staffing industry. After a series of RPO reviews, they began doing long-tail searches on Google for “staffing marketing” and “staffing and recruiting marketing agencies.”  That’s how they found us. We employed good old-fashioned content marketing & SEO.

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LIMS industry marketing

LIMS Industry Marketing

We’re offering LIMS Marketing here at Massive Impressions. We’re ready, like no other marketing company, connect LIMS industry manufacturers to  their laboratory market more effectively.

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5 Better Levels of Audience Engagement

Audience engagement is what marketers are working for. Audience engagement is what happens when a marketer connects effectively with the right people in their market, and gets them to do what the marketer needs. Getting audience engagement isn’t easy, it takes smart tactics for driving it, increasing it, and making it cost-effective. Often times there’s not much opportunity or budget to engage audiences beyond the level of printed brochures; the basics just need covering. We all know where most brochures end up, so digital marketers today understand that they need to step up their game beyond brochure type sites.

The techniques we marketers favor, ever since the advent of the web, are constantly changing and have always been evolving. Now we’re in the beginning of the third decade of online marketing. We’ve learned that different levels of audience engagement yield different rates of return; the more evolved levels perform better than the less evolved levels. If you’re communicating better, you’re getting better results. Pay attention to how your efforts fall into one of these five levels of audience engagement. If you can recognize a better opportunity to engage, go for it! Read more

Careers: Graphic Artist

Location: Boca Raton, FL USA
Compensation: Commensurate with experience
Skills Required: Photoshop, Dreamweaver, Fireworks, Art & Design Education or Background (Illustrator a plus)

Learn from professionals with decades of experience in digital development and online marketing.

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Careers: Online Marketing Assistant in Boca Raton: Entry Level

Work for Massive Impressions Online Marketing in Boca Raton, FL as an Online Marketing Assistant. This is an entry level position for someone fresh to the marketing industry, studying marketing, or interested in becoming a marketer. There’s so much to learn, and you’ll be exposed to many powerful marketing techniques and strategies.

Location: Boca Raton, FL USA
Compensation: $10 – $15 per hour, commensurate with experience

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Careers: Social Media Marketing Assistant

Location: Boca Raton, FL USA
Compensation: $10 – $15 per hour, commensurate with experience

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