Search ads are text-only ads, shown to people using search engines, primarily Google.
Advertisers bid against competitors for their ads to be shown to highly qualified visitors. Finding the right terms and knowing how much each terms is worth is necessary, but not simple.
Using Search Ads is also called “search engine marketing” and is similar to search engine optimization. The biggest difference between the two is the paid, instantaneous result that comes from advertising as opposed to the “free” long term effect of SEO. Search ads aren’t the only kind of ads that are billed on a pay-per-click basis, but they’re the ads that are most often referred to by the term “PPC Advertising“.
Massive Impressions brings highly qualified traffic to our clients through search ad campaigns, with return on investment we’re proud of.