In the digital age, radio and TV are traditional marketing. If a picture tells a thousand stories then a video will tell a million. Television remains an effective means to reach audiences. If done right it isn’t difficult or expensive. We’ve got experience in the cable TV industry. We know how to get your ad seen by local audiences by leveraging the power of local cable television advertising.
Integrated Marketing Combines Multiple Tactics on Multiple Channels
We’ve got the traditional marketing experience you need.
Written language and marketing media were born together. Some of the oldest examples of language are symbols and signs meant to promote businesses and ideas, marketing. Coins that included portraits promoted kings and emperors by made their images synonymous with value. Today we have amazing tools for creating and distributing print media. Adobe Illustrator and Photoshop let us create fantastic looking print pieces. Direct mail lets us reach out to specific neighbourhoods. Magazines let us reach out to specific interest groups. Local periodicals let us focus on audiences in both ways! Depending on who your audience is, print media is still an enormously powerful way to get in front of them.
Photography for Marketing employs both the skills of a good marketer and good photographer to create imagery that speaks for your brand’s value. Modern audiences expect high quality art, photography and imagery in the media they frequent. Efforts to reach these audiences need high quality images to get their attention. When you’ve only got milliseconds to make an impression on a viewer, the impact good imagery leaves with that viewer is critical.
We put enormous emphasis on the visual impact of the creative we deliver at Massive Impressions. We’ve worked with the best photographers in every corner of the USA, with a wide range styles, portfolio examples, and price ranges to choose from. What’s important is matching the imagery with the value of your message and brand at a price point that fits your budget.
“Print Advertising is Dead. Long Live Print Advertising”
For a few years, during digital media’s rise, it looked like print media were on their way out. Audiences were abandoning the magazine racks and book shops because they could get better, more specific, more expansive multimedia content for free. Marketers like us were learning to prefer digital media because of the feedback we’d get from it that was never possible with traditional media. Print publishers that didn’t seize the day and transform their business models to online saw their lunch walk away. Classified ads, the bread and butter of local newspapers, slowed to a trickle. But that didn’t mean that audiences stopped touching print altogether. Marketers needed to learn the new role of print.
We still use print tactics because they get results. They’re great ways to get audience attention, get exposure for your brand, and even ask audiences to respond. Phone numbers allow people to get in touch directly and engage in person-to-person sales. Physical addresses help people recognize how easy it will be to visit a business. Images and messages get across quite effectively in print, particularly because of the tangibility. A print ad is not just a digital thing, but a real thing that an audience can hold with them and put in a pocket. A coupon in a magazine doesn’t need to be printed to be clipped.
Short web addresses, vanity URLs, were the only tactic that businesses had at at first in the digital marketing age. Putting a short web address in a printed piece allowed print audiences to continue their brand experience over into the web, and then they became countable.
Then mobile phones became smart, got cameras, and are now always reliably connected to the internet, taking that connection with the audience wherever they go. Was this another nail in print’s coffin?
No! It actually meant great things for print. QR Codes are those little black and white grid diagrams that look like robot graffiti, but they’re extremely people friendly. They let print publishers put direct links to webpages in ads. Mobile phone users only need to point their phone cameras at the codes to visit a website.