What is Media Buying?
Media buying is the process where advertising professionals negotiate with publishers for ad placement in the publisher’s channels. The prices for ads being placed, also known as insertions, are agreed upon and documented in a type of invoice called an insertion order. Insertion orders often bundle insertions across different channels, discounting additional opportunities. For example, a publisher might be printing a magazine, that has a website and an email newsletter.
A publisher can offer a print ad, a website listing, a website ad and placement of an ad in the email newsletter, priced uniquely separately, but a media buyer knows which has the most value relative to ad campaign goals. Media buyers know how to meet campaign goals by negotiating the largest discounts on bundled insertion orders or reduced rates on individual insertions.
We’ll do your media buying effectively.
With decades of experience in the media buying and publishing industries, Massive Impressions has built lasting relationships with major publishers and niche marketing channels.
We’ve optimized ad dollars in the millions.
We leverage our proprietary analytic software and closed-loop campaign planning methodology to develop data-driven ad campaigns that optimize every dollar spent – online, offline and beyond.
It’s All About Media Effectiveness Testing
How do we deliver such great ROI with our media buys? Typically, we recommend running a media effectiveness test prior to making any major advertising investments. This allows us to leverage the internet to validate media audiences before investing heavily in any particular internet marketing channel. This incremental approach to media investments, combined with our real-time reporting system Mi360, allows us to thoroughly review and analyze campaign results, in real time.
We Use Media Buying Tactics That Maximize Your Spend
Massive Impressions is an advertising agency that excels in media buying. Let us be the media buyer for your next campaign and increase ROI for your advertising investment.
With established relationships many major publications, particularly in most B2B verticals and general business media, we have an edge in negotiating the best rates as well as securing complimentary “value adds.”
Decades of media buying experience, and time spent working for media publishers “on the other side of the fence”, gives us unparalleled insights into hidden or unspoken opportunities when negotiating value added promotions and packages.
Our media buys always include reports that demonstrate ROI and help optimize future advertising investments. Our proprietary advertising campaign management & content marketing management system, Mi360, exposes the facts and condenses it all into valuable insight around your media buy performance.
Our closed-loop advertising approach empowers us to make data-driven decisions that optimize every advertising dollar spent – online, offline and beyond. As a complement to our media buying services we also offer overall campaign management, creative concept building and production, media planning services and analytics.
Need better results from your ads? Call Massive Impressions now!
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