Online Marketing Blog

We have the latest information on SEO, social media, digital advertising and marketing, analysis, and opinion from our online marketing blog. If you’re in need of quality marketing strategy and tactics, read the posts you find here.

We’re always contributing what we’ve discovered, what works in online marketing and online advertising. If there’s something new we learn, we share it here. If there’s something new in the world of internet marketing, we’ll reveal what we know about it.

Transforming the Job Listing Content Conundrum into SEO for Staffing & Recruiting

SEO for staffing & recruiting companies is different than doing SEO for other industries. The principles are the same, but the scope and diversity of the content makes doing SEO in the staffing & recruiting industry very much unlike doing SEO for other vertical markets. SEO is like a war, a constant battle that involves pitting internal content versus competitor content. Having an army of recruiters means generating massive content by publishing job listings daily. Just like any other army, the results they achieve are proportional to the training, discipline and tools they’ve been equipped with.

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Speed Beyond Your Competition – Not Just Your Site – A Faster YOU!!

Our migration to new hardware and technology earlier this year has been an overwhelming success. Our sites are performing beyond expectations. Now we’re using  LAMP stack based technologies, Litespeed Cache and Redis, that don’t just make the front end of the sites faster. Now the backend performance has drastically improved as well. This means you get more done in less time when you’re hosted with Massive Impressions.

Litespeed caching technology actually replaces Apache, the tried and true default web server software we’ve relied on for decades. The manner in which it sits in  the memory and uses the servers memory yields a superior speed when compared to using Apache using its best caching modules and help from 3rd party software layers. Litespeed is a licensed product, so it costs more per server than using Apache. However, the return on investment in a Litespeed license is orders of magnitude greater than the cost. It handles webserver caching, file caching, browser caching and provides for object caching in several different ways. All these caches are levels of resources different programs on the server need to exchange with each other to make sure you’re seeing an accurate, fast and safe copy of a webpage when you request one, just like you did with this page you’re reading now. Litespeed made it so you didn’t notice the load time.

Redis is another layer of technology we’re using on the server. It’s the “object cache”, a role we we filling with a different technology on the old server. Having it installed makes the experience on the front end faster than with using Litespeed alone. The unexpected consequence of using both Redis and Litespeed together became evident as soon as the Redis technology was enabled. The backed speed of WordPress was greatly improved. Instead of the backend of WordPress being slow with its multiple reads and writes to the database, now using WordPress involves much less delay. This means content marketers, web curators and subject matter experts are going to spend less time doing more. It’s improved Massive Impressions’ ability to publish content like this with less effort, in less time, with less errors.

If you’re shopping around for your next web host, disillusioned with the lack of accountability and speed the majority of the major hosting companies provide even with cloud based plans, host your mission critical web content with Massive Impressions.

Litespeed and its logo are Copyright Litespeed Technologies
Redis Labs. Redis and the cube logo are registered trademarks of Redis Labs Ltd.

Why Is Everything So Much Faster?

If you’re a client of ours you’ve probably noticed by now a massive boost in your site’s speed. Sites we’re hosting and managing are now performing up to six times faster than before. This matters a lot to Google lately. User experience is now one of the top factors search engine result ranking. Speed is the key component in user experience. Our speed boosts are due to an upgrade in technology that’s very cutting edge, very interesting.

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Proposing a New Schema for Lab Samples & Events

Current events have revealed the need for more robust, more transparent standards for communicating information around laboratory samples, scientific samples and the events surrounding them. Artificial intelligence is becoming more and more important for drawing conclusions, recognizing trends and spotting discrepancies. Structured data is today’s best standard for expressing information unambiguously, so it can be understood by artificial intelligence. Scientific data deserves to be part of the big data revolution, so these structured data standards for handling scientific data were created by Jason Pelish, published here by Massive Impressions.

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Are The Best Tricks Your SEO Knows The Ones They Play On YOU?

Are The Best Tricks Your SEO Knows The Ones They Play On YOU?

SEO, optimizing your site’s content and relationship to the web, is not rocket science. Nor is SEO some hocus-pocus process that only “experts” can effectively understand. SEO is simply about making your site rank for the terms your audience are using in search engines. Ranking at the top, for the terms your audiences are using the most, will get you the most clicks from the qualified audience you need. There are specific tactics that can cause your site to get closer to the top. There’s no “tricks” to it, but many of today’s “SEO experts” are tricky. The tricks they play don’t get sites ranked higher. Instead the tricks are played on their customers. They’re tricks that get more hard-earned money from the people depending on them the most. Learn what these trick are and how to avoid getting tricked.

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My Last Web Guy Stole My Website

“He Stole My Website” – How WordPress Website Owners Can Protect Sites From Bad Webmasters

We hear this repeated to us over and over: “My last web guy took my website and won’t give it back.” Getting the site back isn’t impossible, but sometimes it can be costly, sometimes it can be a pain. The pain of having trusted someone, and then having that trust betrayed is often worse than the effort it take to recover it. If you know what to ask for, how to protect yourself, bad developers and webmasters won’t be so certain they can give you a hard time. They’ll think twice before trying to steal your site from you.

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The Launch of Our Online Shop

Massive Impressions is proud to announce our online shop going online.  We’re selling the marketing technologies we create and publish directly. Art Gallery Plugin, the first product we’re offering through this store, allows artists and gallery owners to curate their talent and work easier and more effectively than ever before.

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Business Listing Plugin Features Added to Help With Coronavirus Response

Massive Impressions has published a free, open-source tool in order to help website owners coordinate emergency notifications in response to the Coronavirus Pandemic. Local businesses that are impacted by the need to change hours and adjust conditions for clients can have their information updated as quickly as it changes, easily thanks to the power of WordPress. This gives site visitors accurate, updated business information. Using this plugin on a website helps visitors save time and can be used to help people be more safe, limiting unnecessary contact and avoiding fruitless travel.

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Authorize.net VAR Partner : Massive Impressions

Massive Impressions is now an Authorize.net Partner – Making YOUR E-commerce Faster and More Accountable

In a commitment to continually improve the quality and scope of services offered we’re now proud to announce another ability.