Online Marketing Blog

We have the latest information on SEO, social media, digital advertising and marketing, analysis, and opinion from our online marketing blog. If you’re in need of quality marketing strategy and tactics, read the posts you find here.

We’re always contributing what we’ve discovered, what works in online marketing and online advertising. If there’s something new we learn, we share it here. If there’s something new in the world of internet marketing, we’ll reveal what we know about it.

What we learned from our digital disaster experiences with IRMA.

Digital Disaster Experiences – What we learned from IRMA.

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Digital disaster experiences change with every new disaster. People’s ability to know about, withstand, and react to disaster has grown quickly in the past decade thanks to the excellence of new ideas and the hard work of digital producers. When Hurricane IRMA hit South Florida, the home base of our digital marketing company, Massive Impressions, we took note of how different the digital experience was compared to hurricanes that threatened in previous years.  The behavior South Florida’s digital audience in front of the hurricane’s path was very different due to technology. Florida experienced and unprecedented evacuation with clogged roads, gas running out and trips that normally only take a few hours lasting all day and into the night. The experience of people preparing and travelling was quite different depending on how tech enabled they were.

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raising prices

Oh No! We Had to Raise Prices!

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Massive Impressions has to raise prices for online marketing and advertising services. This was caused by marketing that’s too good, and a reputation that created too much demand. We hate having to say No, but that’s what has been happening as our economy has begun to heat up in 2017.  Do you want marketing that will let you do that? Do you want to find out how we created too much demand?

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Three Content Marketing Pillars of SEO: Relevance, Frequency and Authority

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There are three content marketing pillars of SEO: relevance, frequency and authority. These are the classic pillars of SEO, what’s been referred to since SEO became an online marketing practice to drive qualified visitors to websites through search engines. They were the first established pillars, principles that content marketing centered around, even before social media. Understanding the importance of each principle, and keeping them in practice in your content marketing investment is important. Following these principles, the three content marketing pillars of SEO, will cause your site to rank against competition.

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autoresponders and forwarders are liabilities now

Autoresponders and Forwarders Cause Too Many Problems

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We’re getting rid of autoresponders and forwarders configured through all our hosted accounts. Here’s why:

Autoresponders and forwarders are the mechanisms that were, for a long time, useful for managing the flow of email. These mechanisms generated automated responses and the automated re-routing of email messages. They were popular for both users and administrators. However, the Internet is always evolving. Things that may have been safe and widely used in the past are often misused and abused. The frequency of problems that arise from using an online tool, tactic, or convention soon become more of a liability than the value justifies. These two mechanisms, autoresponding and automated forwarding, are now being considered by many service providers as being too risky to allow. Read more

we help sites that got suspended

My Site Got Suspended. What should I do?

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You’re probably reading this because your site got suspended. Fear not. It happens. The best of us have been there before, and we’ve escaped to advertise again.

Imagine this: You’ve finally started getting results with your ad campaign. People are visiting your website. Customers are buying. It’s an enormous relief because you weren’t certain whether the campaign would work, worrying that it might cost too much and fail to demonstrate adequate results. But now it’s clear that the risk payed off; traffic is high and costs are low. Smooth sailing.

But then, one day, things change. The traffic slows down. Sales diminish. Then you notice that your ads have stopped running. New business isn’t being directed to your website. What happened? A notification you receive tells you that your ad campaign isn’t running because now your site is suspended.

Your site got suspended. What should you do?

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managing facebook ads

How do I let someone start managing Facebook Ads for me? Answers here!

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Managing Facebook Ads is now a common responsibility among advertising and marketing professionals, but you don’t have to be a pro to take advantage of Facebook Ads. You can create and manage the ads yourself, or hire a company like ours to produce and start managing Facebook Ads for you. It boils down to how much time you have to learn how to do it, how much effort you can expend optimizing your buys, and whether you can afford to take time away from facets of running your business that require your attention. Lots of businesses who’ve experimented with advertising on Facebook have concluded that better results are obtained by leveraging expertise from professional marketers.

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Beware the Danger of Over-Managing Your Google My Business Listing

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A Google My Business listing is an important part of appearing properly on search engine listings. It appears on search listings where a the name of a business is typed in as the search term. It shows all sorts of extra information about your business. This is extended information that wouldn’t normally be showing in normal search results, the search results where your businesses is listed alongside competitors. You have to be careful though, because if you aren’t careful with how you handle that listing, you can get it suspended, and customers who are searching for you on Google won’t be able to find you.

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