We have the latest information on SEO, social media, digital advertising and marketing, analysis, and opinion from our online marketing blog. If you’re in need of quality marketing strategy and tactics, read the posts you find here.
We’re always contributing what we’ve discovered, what works in online marketing and online advertising. If there’s something new we learn, we share it here. If there’s something new in the world of internet marketing, we’ll reveal what we know about it.
A recent WordPress update notification brought a client some concern. The concern was whether WordPress being updated would cause an issue we experienced to re-appear. In this case it didn’t, and the odds of updates causing issues is generally low. However, there is a liability in updating. It’s just that the potential costs of not updating outweigh the potential risks.
We’ve recently changed a way we configure the databases that our sites depend on, the back-end databases for WordPress. This change was oriented towards improving the speed that visitors to the sites experience. An unanticipated site-result was that the administrative interface performance improved even more. This speed up results in less time required for doing things like authoring new pages and posts, uploading images and checking on lead form responses. It takes us less time to administer the sites and this translates into lower costs for our clients.
Here’s a surprise from the servers that turned out to be a delight for a change: AutoSSL. Now your Massive Impressions Managed Hosting Account comes with free, auto-renewed, basic , doman validated SSL certificates. What does this mean? It means your site gets the security and SEO benefits of SSL without having to go through an initial business validation process. It means you don’t have to remember to renew the certificate every year. Basic SSL isn’t enough to meet all SSL requirements, but it’s better than having no SSL.
Online marketing tactics are the specific efforts undertaken to market a service or product. These tactics might be part of a plan, a thought out marketing and advertising strategy, but they don’t have to be linked to a strategy. They’re simply the things that can be done, either planned or unplanned, to promote a brand, products or services. Tactics are the specific steps taken. They’re where the rubber hits the road and results are gained.
Digital disaster experiences change with every new disaster. People’s ability to know about, withstand, and react to disaster has grown quickly in the past decade thanks to the excellence of new ideas and the hard work of digital producers. When Hurricane IRMA hit South Florida, the home base of our digital marketing company, Massive Impressions, we took note of how different the digital experience was compared to hurricanes that threatened in previous years. The behavior South Florida’s digital audience in front of the hurricane’s path was very different due to technology. Florida experienced and unprecedented evacuation with clogged roads, gas running out and trips that normally only take a few hours lasting all day and into the night. The experience of people preparing and travelling was quite different depending on how tech enabled they were.
Massive Impressions has to raise prices for online marketing and advertising services. This was caused by marketing that’s too good, and a reputation that created too much demand. We hate having to say No, but that’s what has been happening as our economy has begun to heat up in 2017. Do you want marketing that will let you do that? Do you want to find out how we created too much demand?
There are three content marketing pillars of SEO: relevance, frequency and authority. These are the classic pillars of SEO, what’s been referred to since SEO became an online marketing practice to drive qualified visitors to websites through search engines. They were the first established pillars, principles that content marketing centered around, even before social media. Understanding the importance of each principle, and keeping them in practice in your content marketing investment is important. Following these principles, the three content marketing pillars of SEO, will cause your site to rank against competition.
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