What is Electronic Agent Consideration? It’s the term that describes what’s going on when robots, artificial intelligence, compares your products and services to your competitors. Why is this important? When people use artificial intelligence to make decisions they expect their robots to be smart and live up to “intelligence” part, not just be some artificial […]
Structured Data Marketing is to yesterday’s online marketing like yesterday’s online marketing was to print. It’s a way to make web pages so that robots understand them better. It’s immediately important, today, for making search engines send more traffic. Artificial intelligence needs certainty when determining what conclusions to deliver: what pizza place to call, what […]
Does a site’s search engine rank improve from increased popularity, from more people visiting a site? Does Popularity Drive Search Engine Rank? This is a very common belief, but it’s really not one of the major factors that determines which webpages appear first on Google searches. It does seem intuitive that Google would consider how […]
A recent WordPress update notification brought a client some concern. The concern was whether WordPress being updated would cause an issue we experienced to re-appear. In this case it didn’t, and the odds of updates causing issues is generally low. However, there is a liability in updating. It’s just that the potential costs of not […]
We’ve recently changed a way we configure the databases that our sites depend on, the back-end databases for WordPress. This change was oriented towards improving the speed that visitors to the sites experience. An unanticipated site-result was that the administrative interface performance improved even more. This speed up results in less time required for doing […]
Here’s a surprise from the servers that turned out to be a delight for a change: AutoSSL. Now your Massive Impressions Managed Hosting Account comes with free, auto-renewed, basic , doman validated SSL certificates. What does this mean? It means your site gets the security and SEO benefits of SSL without having to go through […]
Online marketing tactics are the specific efforts undertaken to market a service or product. These tactics might be part of a plan, a thought out marketing and advertising strategy, but they don’t have to be linked to a strategy. They’re simply the things that can be done, either planned or unplanned, to promote a brand, […]
Digital disaster experiences change with every new disaster. People’s ability to know about, withstand, and react to disaster has grown quickly in the past decade thanks to the excellence of new ideas and the hard work of digital producers. When Hurricane IRMA hit South Florida, the home base of our digital marketing company, Massive Impressions, […]
Hurricane IRMA is due to strike Florida over this weekend. Although we’re located in the center of the cone still, we don’t expect interruptions in our online services. We’re ready to help our clients with notices and special instructions for customers and employees if needed.
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