This F500 contact center services provider enjoyed the benefit of decades of brand awareness among its core audiences. Online marketing was used as a predictable tool to generate B2B leads. However, when corporate goals mandated expansion into new industries; they found themselves faced with lackluster results when trying to duplicate their online lead generation efforts in these new industries.
Massive Impressions conducted online media effectiveness testing to generate B2B leads in the healthcare industry. The results were a 975% INCREASE in conversions and a 92% DECREASE in the cost per lead over a three campaign cycle.
Boca Raton, Florida – They are calls that evoke panic in even the most seasoned marketing professionals: The CEO phoning to ask how the newest banner campaign performed, or the CFO looking for ROI on this year’s advertising ROI. Until now, these calls left marketers scurrying to marketing metrics, which often were not readily available, […]
Boca Raton, Florida – Massive Impressions, an online advertising agency specializing in interactive media buying, planning and strategy is announcing its launch as an alternative to the traditional ad agency. Marketing industry veteran Lisa Pelish is re-branding Pelish Marketing, established in 2003, to better reflect the company’s focus on filling the online marketing niche that […]
