B2B List Building & Lead Gen
The Client Challenge: Building Qualified B2B E-Mail Lists for F500 Company. Following a multi-million dollar investment in print advertising, this F500 saw little to no increase in brand awareness. Facing shrinking budgets and increased demands for budget accountability, the marketing team sought Massive Impressions’ expertise to develop an impactful interactive advertising program targeted to their B2B prospects and clients. They wanted a cost-effective program that supported their brand strategy and fulfilled executive mandates to establish a metrics framework and deliver marketing accountability.