Research & Discovery
Finding out what can be done, what it costs to do it, and what it could yield.
The SEO Methodology described here is the process we use for getting ranked best.
Our SEO Methodology is what we use to deliver quality results for our clients. It’s a result of many years of experience with many different types of industries and challenges. We’ve been getting sites indexed since 1996, when the first search engines required very different approaches to the ones we use today. Our methodology has evolved and adapted along with the search ecosystem, improving itself against industry wide best-practices and lesser known tactics that govern success.
Many industry leaders have leveraged Massive Impressions’ search engine expertise for results. Many professional marketers outsource their SEO efforts to us because of our ability to translate our experiences into effective SEO strategies for clients. They trust us to deliver easy-to-use, valuable guidance driven by our disciplined, consistent road map for success.
The SEO methodology we use at Massive Impressions begins by defining the goals for a site, the expectations of the stakeholders, and the search environment. Knowing where to begin is critical. Collaborating on SEO requirements and affirming them between all the parties involved allows a project to proceed in the proper direction. Our SEO methodology at Massive Impressions makes sure everyone is on the same page, first and foremost. We define what we’re going to deliver and make sure everyone is in agreement what success is going to mean.
We consider other sites, competition for search traffic. We consider audiences, whether there’s one or many that a site is trying to attract. We consider challenges, issues that might make results not match expectations. We consider opportunities, places where we can get the most bang for the buck.
Discoveries are documented and stakeholders get educated on what’s found. The SEO research and discovery process reveals potential courses for a road map, a menu of key words and what needs to happen to get ranked for them.
An SEO Strategy is a guideline for what a site needs to do in order to get ranked for specific search terms and general search phrases related to selected search terms. SEO strategies include: instructions for how to configure and optimize the site from a technical perspective, guidance on the type kind of content to focus on, how inbound links will be gained, and what other opportunities exists to build search relevance and authority.
At Massive Impressions, our SEO strategies are documented and delivered in documentation and presentations. Stakeholders gain an understanding of their investment in SEO and what investments need to be maintained in the long term competition for rank.
The value of an SEO strategy is determined by the marketers who follow it. If a search strategy is followed with discipline, the outcomes it aims for are achieved.
Technical configuration of existing content and site architecture is an important part of search engine optimization. There are many factors that send signals to search engines that a site will provide a good experience for its visitors. A search engine won’t send visitors to sites that it can’t crawl. A search engine has no benefit directing users to sites that load slow or provide a poor visitor experience.
Now search engines consider user experiences across a variety of platforms including desktop browsers, tablets, phones and phablets. Now search engines consider where a business is located geographically. Technically configuring a site for multiple platforms and its geographic location has more impact now more than ever.
Massive Impressions makes technical website factors meet search engine criteria, and removes any barriers to getting sites indexed and ranked. We recommend the proper technologies and approaches to keeping sites up-to-date technically, and flexible for futureproofing, making sure sites can be adapted to future search engine changes.
Many SEO professionals agree that “Content Is King”. Publishing relevant content is the foundation of SEO efforts. Our methodology depends on publishing volumes of relevant content, and linking that content in an architecture that leverages each and every word on every page. Without relevant content, a site has little chance of getting indexed. Relevant content is the key – content is king.
At Massive Impressions we employ the power of content marketing. We unleash the industry’s best writers and SEO copy technicians surgically, creating content that drives audiences from search engines to the sites we optimize. We never outsource to non-native speaking and non-domestic sources. If your audience is local, we use local writers, local language. Highly technical areas aren’t daunting for us. Our team is highly professional and knows how to validate sources, attribute credit, and speak with caution, effectively.
Our content marketing services allow businesses to know that content will be added to their site professionally, accurately, frequently and with positive effect, both to audiences and SEO.
Inbound links do more than allow visitors to click on them and navigate to sites. They also tell Google that the site has authority. The more inbound links, the more authority. The higher the quality of those inbound links, the more they’re from sites that themselves have high authority. This concept hasn’t changed in principle since Larry Page & Sergey Brin wrote their paper on PageRank at Stanford.
Google used to give a site SEO authority for any inbound link. Now they’re much more picky. Only good inbound links work in favor of a site’s search engine rank. Bad inbound links, links from sites with poor content and low visitors, can actually hurt a website’s rank now. We’ve seen sites that suffered after this change in rules. Previous SEO efforts had left scores of bad inbound links.
Our SEO methodology addresses the creation of positive inbound links and the remediation of bad inbound links. Whereas content is king, links are queen. You need good content to link back to; you can’t link without good content. If the content is good enough, and site technology makes it easy for visitors to share the content, the links will be made by visitors as they share your content to their social networks.
Ambassadors represent a country to other countries. Brand Ambassadors represent a company to its audience and consumers. Digital Ambassadors represent online publications to the networks they’re connected to. Brands that want to take their SEO one step further than their competition leverage their workforce and loyal customers. They become digital ambassadors, sharing inbound links to the sites they promote, helping those sites improve their authority and search engine rank.
Massive Impressions is one of the only marketing companies with experience leveraging social workforces and organization leaders towards promoting brand messaging and company site SEO. Our proprietary technologies make it easy to set up employees and executives, automating company messaging through their social accounts without having to reveal passwords, often the primary barrier in implementation.
Whenever someone shares a link on social media, it counts towards the authority of your site. It’s one thing to have marketers doing it, but really starts gaining traction when hundreds of employees participate. We make it happen through smart marketing automation. The result is even more SEO results.
Online Marketing Blog
Transforming the Job Listing Content Conundrum into SEO for Staffing & RecruitingAugust 14, 2021 - 3:33 pm- Site Speed Beyond Your Competition – Not Just Your Website – A Faster YOU!!August 2, 2021 - 12:41 pm
- Why Is Everything So Much Faster?April 29, 2021 - 2:06 pm
- Proposing a New Schema for Lab Samples & EventsNovember 13, 2020 - 1:43 pm
