Changes in the internet marketing environment have given local businesses have two benefits over businesses who don’t have local addresses. Local businesses are now being favored in search engine results and improved exposure in social media searches.
Why do local businesses get favored?
It’s simple: sites like Google, Facebook, and Twitter know that local content is more often more relevant to their users than content being produced farther away. Money gets spent locally most of the time. When you search for restaurants or dentists, you’re not looking for the best ones in country, nor the best ones in your state. You are probably looking for restaurants and dentists closest to you.