WPT Boot Camp

Site Design/Architecture
Thought Leadership
Testimonal Advocation
Expectation Building Tactics
Internet Marketing

Increase client base
Create awareness around value
Promote events and classes
Promote contests

WPT Boot Camp is a licensed training service sanctioned by the World Poker Tour organization. Loyal customers swear by the skills they’ve learned in Ron Ruben’s Poker Camps. Many of Ron’s students have gone on to win enormous amounts of money in featured poker tournaments.

This website uses testimonials of poker celebrities and ordinary people as a promotional tactic on the homepage. There’s a strong lead-gen focus that results in qualified leads for Ron’s sales team. The current design of the site was a redesign performed by Massive Impressions – taking the site from being a simple catalog of courses offered to being a graphically rich and tactically thoughtful representation of the overall WPT Boot Camp experience.