Art galleries have what other industries crave:
Is your gallery leveraging that advantage to get attention?
Q: Why do gallery owners turn empty spaces into beautiful showcases for art?
A: Simple. Content, properly showcased, gets people visiting and visitors buying. This is the purpose of a gallery, no?
Online is the same as offline. Your website is as important as your brick and mortar location. Today, mobile phones are the primary way people learn about galleries, browsing online instead of on foot.
Are you meeting customer’s expectations before they walk in the door?
It’s so obvious yet too many art galleries let their websites fall short. Galleries without great online presences, with the same forethought that goes into a floor space, aren’t representing themselves and their artists competitively. Just being motivated to create a great online presence isn’t enough, setting off in a realistic direction is critical. Due to lack of attention to key requirements, too many investments into art gallery web sites miss the mark, don’t meet expectations, and fall behind competition.
Get these top 32 key requirements for art gallery websites.
This list of 32 requirements comes from decades of experience online, showcasing thousands of artists. These requirements provide key direction, allow setting realistic expectations for what you can budget, and help you decide how your gallery is going to be competitive.