Website and Newsletter Strategy
ETC Companies needed a web presence at eligibilitytrackingcalculators.com and asked Massive Impressions to use web design and content marketing tactics. We collaborated with content providers, subject matter experts, via our proprietary marketing project management system. This allowed us to completely re-design the site, making it comply with mobile standards, executing a design that looks great no matter what platform it’s viewed on.
The Blog section of the website was engineered to be the container for timely articles, targeted towards the company’s list of clients. Each month, twice a month, the newsletter was sent out to the client list.
Designed to be mobile friendly, and responsive where the news reader allowed, the new letter was designed using similar, but substantially different HTML rules and restrictions.
The articles published between newsletter sends were typically added to the next newsletter send.
The site was integrated with Zoho’s Contact Management System, letting site visitors opting into the newsletter and requesting specific information to be tracked precisely.
ETC Companies provides Turn-Key HR Consulting Services
As the world of managing an employee workforce becomes more complex, it is increasingly more difficult to handle all of the tasks alone. The ETC Companies has focused their strengths and core values on just one area – helping clients manage their compliance needs.
- Site Architecture
- Content Marketing
- SME Coaching
- Project Management
- Publication Management
- Zoho Integration