The war for search engine rank might not be over, but at least it’s clear now that Content Marketing is winning. While that’s a wonderful thing for marketers who never gave up on producing valuable content, content with the audience’s experience in mind, it certainly doesn’t diminish the challenge. Content marketing seems exciting at first, and sometimes you’re lucky enough to get a client with exciting content.
Unfortunately not everyone who has business goals also has excitement as a resource they can leverage; sometimes the content at hand is quite boring and monotonous. That’s when content marketing separates the weak from the strong, it rewards those who can stay true to their words.