Digital disaster experiences change with every new disaster. People’s ability to know about, withstand, and react to disaster has grown quickly in the past decade thanks to the excellence of new ideas and the hard work of digital producers. When Hurricane IRMA hit South Florida, the home base of our digital marketing company, Massive Impressions, we took note of how different the digital experience was compared to hurricanes that threatened in previous years. The behavior South Florida’s digital audience in front of the hurricane’s path was very different due to technology. Florida experienced and unprecedented evacuation with clogged roads, gas running out and trips that normally only take a few hours lasting all day and into the night. The experience of people preparing and travelling was quite different depending on how tech enabled they were.
Hurricane IRMA is due to strike Florida over this weekend. Although we’re located in the center of the cone still, we don’t expect interruptions in our online services. We’re ready to help our clients with notices and special instructions for customers and employees if needed.
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