B2C Site Design for Smartphone and Tablet Mount Brand
MountNGo approached Massive Impressions to create a site design that made the most of Squarespace. The site was already hosted on Squarespace, a hosting provider that restricts its clients to using a limited set of pre-defined, configurable templates. Squarespace provides e-commerce functionality and other easy-editing features that needed to be kept. This need made moving the site less than advantageous, so we were asked what we could do.
The template that was being used already had an HTML-5 video background, but it didn’t showcase what was being sold – the tablet and phone mounts. That video was moved to a new page/subsite that was created to showcase their third product, the Voice Activation App that was designed for use with the mounts. A new video was created to showcase the use of the tablet and phone mounts more directly. That new video was used as the HTML-5 video background for the new homepage.
Pages were added. In addition to adding new pages around the app, pages were added that specifically showcased both the tablet mounts and the phone mounts with the appropriate keywords. Both products were showcased together previously. A more need-centric design made it so that buyers looking for phone mounts were shown what they were after in the menu and on specific pages, separating them from buyers looking for tablet mounts and vice versa.
If you’re looking for a phone or tablet mount for your vehicle or sporting gear, get a MountNGo.
MountNGo makes phone and tablet mounts. Their mounts are designed for attaching phones and tablets to sporting equipment, mostly used for capturing and streaming live footage from GoPro™ cameras. The mounts were designed in conjunction with the University of Maine and are now being sold to the public under the MountNGo brand. They’ve been attached to skis, snowboards, paddleboards, kayaks, motorcycles, bicycles, boats and even to kitchen counters. Professional riders trust their ruggedized tablets and phones will be protected with MountNGo.
Squarespace template configuration
HTML5 background video