The Founder and President, Dave, was asked what kind of site he likes and what kind of imagery represented the business. He told us his expectations for the motif: sheepdogs. We delivered.
He has a sheepdog and knows a lot about sheepdogs. We had to get sheepdogs right so we searched far and wide for the best sheepdog images we could find. We were unable to get permission for some of the best ones we wanted to use, but ended up, through repeated searches, to find ones that were comparable.
Sheepdogs aren’t just defined by their signature appearance. What makes them a distinct breed is what they can do. This made the choice of using sheepdogs as the motif pay off; we were able to tell a story about Tomer Search Group’s brand benefit using the sheepdogs to illustrate the actions, feelings and relationships we wanted to convey.
You can see Dave and his sheepdog in the last image. Dave is also a stakeholder in another project we began immediately after this re-design was published. That project is also complete now and we’ll show an example of it in our portfolio soon as well.