Healthcare Staffing Site for BJC Medical Group
This healthcare staffing site launched in December 2014, was developed for BJC Medical Group.
BJC Medical Group had a previous website that was outdated and they were looking for a complete redesign for their brand.
Massive Impressions Online Marketing used the assets already available for the company and took it one step further. We created a custom slider layout for the homepage; this was challenge due to the specs required by their website – but we were able to figure it out and deliver a crisp, seamless slider.
We integrated web fonts that were being used by BJC Medical Group’s offline collateral – this was very important in maintaining the look and feel of the brand online and offline.
The client also required the ability to organize job opportunities on the website that would allow them to be easily found by prospective candidates. We took a unique approach to categorization of their job opportunities as well as the job locations being featured so that they were searchable & displayed in the proper indices.
For the final step, we collaborated with Lisa McCarthy of Digital infusion to make their content marketing strategy complete.
The healthcare staffing site was a redesign of their existing site, but with added flair and functionality. This web design will be able to be proudly used for many years to come, providing a platform for great marketing and promotion.
BJC Medical Group
BJC Medical Group employs doctors and specialists caring for thousands of people every day at over 90 locations in greater St. Louis, mid-Missouri and southern Illinois. As part of BJC HealthCare, they’re backed by the research and technology resources of one of the top health care organizations in the country.
Custom Web Fonts
Visit BJC Medical Group