Twitter Marketing Strategy: Why You Can’t Tweet Too Much

Recently, one of our colleague’s clients lodged a complaint to her “When I look at my Twitter feed all I see is our company posts – we are Tweeting too much!”.  We both groaned aloud when she shared this input with me, as it’s a common misconception that too many tweets is a bad thing.  Just the opposite.

Twitter is a Crowded Place

Twitter is crowded, and people are not particularly selective about who they follow, or how many people they follow.  As a result, where I may have 100 friends on Facebook, and know each one of them – I have over 1,000 people I’m following on Twitter, and all but a handful are total stranger.  Why you ask?  Because Twitter is, from our perspective at Massive

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