Website Optimization goes beyond just Search Engine Optimization. It’s about making a website a working part of a business. Website optimization makes your site match your company’s potential.  It’s about using the site strategically, as a tool that drives and improves business. It’s not just about making the website represent the brand accurately, but also making the site become a vehicle for meeting the brand promise.

This critical dimension is what differentiates weak brands  from strong brands. Weak brands react by filling baseline requirements for digital presences. Today’s strongest interact with their customers online as much as offline, creating market expectations by delivering on brand promises online. Today we have some great examples to examine and learn from.

web optimization begins with choosing the right design based on the need

The Two TOP CRITICAL questions for WEBsite Optimization:

  • Is your website doing some or all of your job?
  • Can you see your site’s performance?