Tag Archive for: marketing

mi360 - our software for managing advertising campaigns

Advertising Measurement and Marketing ROI: MI360° Marketing Dashboard Measures Online Marketing ROI in Real Time

Boca Raton, Florida – They are calls that evoke panic in even the most seasoned marketing professionals:  The CEO phoning to ask how the newest banner campaign performed, or the CFO looking for ROI on this year’s advertising ROI. Until now, these calls left marketers scurrying to marketing metrics, which often were not readily available, and took weeks to gather numbers — and the quality of the marketing analytics? Questionable at best.

But the next generation of performance-based campaign management software is here, and it has vastly improve campaign tracking and reporting – particularly in relation to Internet marketing ROI. MI360°, by Massive Impressions, a media buying, planning and strategy firm, is catapulting marketing software development from yesterday’s impossibility to tomorrow’s new standard.

Read more

Online Advertising Agency Sets New Standards as an Alternative to the Traditional Advertising Agency

Boca Raton, Florida – Massive Impressions, an online advertising agency specializing in interactive media buying, planning and strategy is announcing its launch as an alternative to the traditional ad agency. Marketing industry veteran Lisa Pelish is re-branding Pelish Marketing, established in 2003, to better reflect the company’s focus on filling the online marketing niche that traditional ad agencies have ignored.

 

Read more