Boca Raton, Florida – They are calls that evoke panic in even the most seasoned marketing professionals: The CEO phoning to ask how the newest banner campaign performed, or the CFO looking for ROI on this year’s advertising ROI. Until now, these calls left marketers scurrying to marketing metrics, which often were not readily available, and took weeks to gather numbers — and the quality of the marketing analytics? Questionable at best.
But the next generation of performance-based campaign management software is here, and it has vastly improve campaign tracking and reporting – particularly in relation to Internet marketing ROI. MI360°, by Massive Impressions, a media buying, planning and strategy firm, is catapulting marketing software development from yesterday’s impossibility to tomorrow’s new standard.