Generating Leads in the Healthcare Industry
The Client Challenge
Following a shift in the business environment, this Fortune 500, business to business services provider decided to target new industries. One of which was the healthcare industry, but a very targeted niche within the healthcare industry – health insurance payer organizations.
Their goals were to use online marketing to drive low cost leads, establish an opt-in database and grow brand awareness in this new vertical industry.
Their challenges included a limited budget, a media landscape with very little targeted to such a niche audience and virtually no brand awareness with their target audience.