Client Challenge: After investing a great deal of resources and time into their practice website, a South Florida dental practice had not gained any traction with search engines, and could not document website traffic increases or new appointments generated through the Internet. They also continued to invest in print media, at a cost of $200 – $400 per inquiry – and at a very low volume of response, sometimes less than one call in any given month that their print ad ran.
Our Online Marketing Solution
Massive Impressions engaged with this dentist and developed a strategy to achieve the following:
• Significantly improve the quality of their website “look & feel” and experience
• Improve search engine rankings for key terms, such as Boca Raton Dentist, as well as niche terms (which were more likely to index more quickly) such as “Boca Invisalign”
• Generate website traffic, and appointments via web marketing
Our solution included:
• A new logo, brand image and “look & feel”
• A new website, easily updated by the doctor or his staff, including an in-depth, interactive “Smile Gallery” and online appointment form
• A blog which feeds into the practice Facebook page, and also provides a forum for the doctor to demonstrate his knowledge and expertise
• A paid advertising campaign on Facebook
Search Engine Rankings
- Within three months the site was indexed in the #1 and #2 positions for key niche terms such as “Boca Invisalign”
Website Traffic & Appointments
- In the first month visits increased by 54%
- Within 3 months the site saw 2,000 unique visitors and over 5,000 page views, indicating the content is engaging and of value to potential patients
New Patient Leads for Less than $1 per Lead!
Our innovative Facebook campaign delivered:
- 2.2 million impressions ONLY to the target audience, in the city of Boca Raton at a cost of $.25 per thousand impressions
- Over 884 click throughs to website at $0.63 per click!
Learn More About Massive Impressions Website & Online Marketing Solutions for Dental & Medical Professionals