The Client Challenge: Building Qualified B2B E-Mail Lists for F500 Company. Following a multi-million dollar investment in print advertising, this F500 saw little to no increase in brand awareness. Facing shrinking budgets and increased demands for budget accountability, the marketing team sought Massive Impressions’ expertise to develop an impactful interactive advertising program targeted to their B2B prospects and clients. They wanted a cost-effective program that supported their brand strategy and fulfilled executive mandates to establish a metrics framework and deliver marketing accountability.
Generating Leads in the Healthcare Industry
The Client Challenge
Following a shift in the business environment, this Fortune 500, business to business services provider decided to target new industries. One of which was the healthcare industry, but a very targeted niche within the healthcare industry – health insurance payer organizations.
Their goals were to use online marketing to drive low cost leads, establish an opt-in database and grow brand awareness in this new vertical industry.
Their challenges included a limited budget, a media landscape with very little targeted to such a niche audience and virtually no brand awareness with their target audience.
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