Blog Design lets your online presence match your real world branding and message. The appearance of your message communicates who you are. The look and feel of your blog should compliment your words.

• Graphics used in the header, logo and per-post graphics all work together to establish a look and feel for your blog.
  • Are the images in harmony with the colors? Do they clash and attract attention where they should?
  • Are the fonts used in images in harmony with the rest of the site fonts?
  • Does the logo communicate the brand value?
• Layout adds organization and ease of use. Layout also has a bearing on where links go, and this has an impact on search engine rank
  • Can  visitors recognize the core message of the blog?
  • Is navigation easy to use?
  • Is there space to promote important things aside from the blog posts themselves?
• Fonts unify your brand’s appearance.
  • Using the right fonts is part of maintaining a consistent message.
  • What colors should certain fonts be? What color should the fonts never be?
• Colors also unify your brand’s appearance and help to communicate feeling and draw attention.
  • What colors should people feel in the background?
  • What colors should visitors notice when they stand out?
• Content Categorizing not only helps blog visitors find what they’re looking for, or related content, easily.