Brand ambassadors are all the rage, particularly with companies selling consumer targeted products and services, but have you heard about digital ambassadors or social media ambassadors. Essentially it means hiring someone who “embodies” your brand and is charged with promoting it. Early on, brand ambassadors were generally celebrities hired as spokespeople. Brand ambassadors can also be attractive models at conventions to lure in booth visitors, or well respected industry leaders hired to speak at events and on news programs to represent a company or organization.
Online Marketing Blog
We have the latest information on SEO, social media, digital advertising and marketing, analysis, and opinion from our online marketing blog. If you’re in need of quality marketing strategy and tactics, read the posts you find here.
We’re always contributing what we’ve discovered, what works in online marketing and online advertising. If there’s something new we learn, we share it here. If there’s something new in the world of internet marketing, we’ll reveal what we know about it.
Previously, with Mi360 and other social media tools, we’ve relied on our ability to envision what posts will look like on social media sites as we’re scheduling them.
Now we don’t have to rely on our ability to guess any more.
Last week we started to get client inquiries about the latest and greatest update from Google, the “Hummingbird” update. “Does this mean I’m going to lose traffic from Google?”.
The consensus among SEO bloggers is that if you haven’t lost traffic in the past month, then you were not adversely affected by Hummingbird. This is because it went live over a month ago. If the update was going to negatively impact your site, it would have by now.
Check out an original video from our offices in Boca Raton, FL.
In this video Jason explains what the online marketing term “impressions” means.
Learn how exposure of online advertising is counted and how online views relate to offline views.
Online Marketing Tactics are the tools that marketing experts use to reach audiences and make campaigns effective.
PPC is a tactic. Creating blog posts is another. Buying ads is a tactic. An e-mail blast is a tactic. Adding a URL to a directory listing is a tactic. Different tools are used for different jobs.
It’s so nice to have cool weather come to our hometown. Most of the time it’s hot here in Boca Raton.
We do marketing; getting the work done means being inside most of the time, and keeping the doors closed. It’s truly a pleasure to be doing marketing in Boca Raton today, especially with our doors open.
Our latest dental website design has gone live. This WordPress-based site is for Dr. Mitchell Indictor, a dentist in Boynton Beach. This is the second dental website design we’ve done and it’s already accruing good SEO rank. Using WordPress and designing the site with basic SEO best practices was enough to get this site ranked quick. Social signals from social media posts also helped this website launch get search engine crawler attention fast.
This was a fun site, and Dr. Indictor had a lot of content potential already available to leverage. We ended up using his dog, Derby, as a mascot of sorts for the site and social media posts.
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Online Marketing Blog
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