Online Marketing Blog

We have the latest information on SEO, social media, digital advertising and marketing, analysis, and opinion from our online marketing blog. If you’re in need of quality marketing strategy and tactics, read the posts you find here.

We’re always contributing what we’ve discovered, what works in online marketing and online advertising. If there’s something new we learn, we share it here. If there’s something new in the world of internet marketing, we’ll reveal what we know about it.

The Different Types of Images Used in Web Graphics

Only a few types of web graphics are used in emails. Not every type of web graphic file can be used when building web pages and doing web design. There are three types of graphics that are used the majority of the time. The proper use of web graphics makes the difference between a web page that has a professional appearance and a web page that doesn’t. We take great pains to make sure the websites we build don’t just look great, but follow technical best practices. This means making images small in file size for faster page loading times.

Here at Massive Impressions, our clients and partners ask all the time what type of graphics should be used in specific cases. We’ve created this guide for you that describes the different types of files usable in web graphics.
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Relationship Marketing in a Social, Mobile World

Relationship Marketing in a Social, Mobile World

Relationship marketing is about understanding each customer on an individual level. It’s about being smart about the approach and doing mass scale marketing effectively.

Here’s an example. A sporting goods store can ask for the email address of a customer who buys a soccer ball when they check-out at the register, or on-line. They then send them to specific social media pages that create community around soccer through the voice of the store brand. The individual then receives special offers on soccer equipment via email and SMS messages. Through the integration of POS systems, databases and online marketing tools, the store can then flag customers who reach a certain threshold of spending on soccer equipment. Those customers would receive them special “VIP” opportunities like discounted soccer game tickets or special event invitations in conjunction with marketing partners. This solidifies the relationship between the business and the customer, building trust and brand loyalty.

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The Biggest Content Marketing Challenge: Figuring Out What To Say

What is the biggest content marketing challenge? It’s generating quality content. If you’re going to invest time in generating content then you’ve got to get the SEO right.

In a blog post previous to this one, the idea of “Staying True to Your Words”  was presented. We revealed how a web 2.0 revolution changed the SEO game to yield a literal word-war where the victory goes to the player who can wield words with the most discipline, sustaining the use of key terms in content. While this seems simple enough in theory, in practice it does require true discipline to sustain, and be successful at, particularly in the face of strong competition.

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local search engine rank image

7 Critical SEO Tips to Improve Local Search Engine Rank

Local search engine rank is slipping away? Follow these tips so you don’t miss out and lose potential customers.

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Social Signals: Inbound Counts vs. Social MetaMetrics

There are ways that social media activity will benefit the search engine ranking of a site. How that benefit is derived might be different than you’d expect. It all has to do with HOW Google crawls social media sites.

This latest video from Matt Cutts explains what the crawlers are designed to see and what they can’t see.

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Marketing and Lead Generation

Lead Generation Marketing: 4 Questions to Ask

What should I ask before doing B2B Lead Generation Campaigns?

It’s easy to get distracted by the latest lead generation trend.  It’s amazing how many “guaranteed lead” programs there are out there, but we’ve found that what really works is relying on principles that have guided traditional direct marketing for decades – just modified for today’s technologically advanced, social communications environment.

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Content Marketing Challenge: Staying True to Your Words

The war for search engine rank might not be over, but at least it’s clear now that Content Marketing is winning. While that’s a wonderful thing for marketers who never gave up on producing valuable content, content with the audience’s experience in mind, it certainly doesn’t diminish the challenge. Content marketing seems exciting at first, and sometimes you’re lucky enough to get a client with exciting content.

Unfortunately not everyone who has business goals also has excitement as a resource they can leverage; sometimes the content at hand is quite boring and monotonous. That’s when content marketing separates the weak from the strong, it rewards those who can stay true to their words.

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Social Media Brand Ambassador

Does Your Company Need Social Media Brand Ambassadors?

Brand ambassadors are all the rage, particularly with companies selling consumer targeted products and services, but have you heard about digital ambassadors or social media ambassadors.  Essentially it means hiring someone who “embodies” your brand and is charged with promoting it. Early on, brand ambassadors were generally celebrities hired as spokespeople.  Brand ambassadors can also be attractive models at conventions to lure in booth visitors, or well respected industry leaders hired to speak at events and on news programs to represent a company or organization.

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How we know what a Post will look like on Social Media before it’s posted.

Previously, with Mi360 and other social media tools, we’ve relied on our ability to envision what posts will look like on social media sites as we’re scheduling them.

Now we don’t have to rely on our ability to guess any more.

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