Audience engagement is what marketers are working for. Audience engagement is what happens when a marketer connects effectively with the right people in their market, and gets them to do what the marketer needs. Getting audience engagement isn’t easy, it takes smart tactics for driving it, increasing it, and making it cost-effective. Often times there’s not much opportunity or budget to engage audiences beyond the level of printed brochures; the basics just need covering. We all know where most brochures end up, so digital marketers today understand that they need to step up their game beyond brochure type sites.
The techniques we marketers favor, ever since the advent of the web, are constantly changing and have always been evolving. Now we’re in the beginning of the third decade of online marketing. We’ve learned that different levels of audience engagement yield different rates of return; the more evolved levels perform better than the less evolved levels. If you’re communicating better, you’re getting better results. Pay attention to how your efforts fall into one of these five levels of audience engagement. If you can recognize a better opportunity to engage, go for it! Read more