Massive Impressions Launches Website for Boca Raton Dental Office

Website Development: Cost effective website for local Boca Raton business.

Boca Raton, Florida – Massive Impressions, an online marketing agency in Boca Raton, Florida, announced the launch of a new website for its client, Great Boca Smiles by Dr. Alan Markowitz, a Boca Raton dental practice.

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Massive Impressions Supports Launch of Websites for Franchise Organization

Website Development & Franchise Marketing: Scalable, Web 2.0 strategy for franchise businesses.

Boca Raton, Florida – Massive Impressions, an online marketing agency in Boca Raton, Florida, announced the launch of the second phase of an integrated web & social media strategy developed for Spherion Staffing’s franchise owners.

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B2B List Building & Lead Gen

The Client Challenge: Building Qualified B2B E-Mail Lists for F500 Company. Following a multi-million dollar investment in print advertising, this F500 saw little to no increase in brand awareness. Facing shrinking budgets and increased demands for budget accountability, the marketing team sought Massive Impressions’ expertise to develop an impactful interactive advertising program targeted to their B2B prospects and clients.  They wanted a cost-effective program that supported their brand strategy and fulfilled executive mandates to establish a metrics framework and deliver marketing accountability.

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B2B Online Lead Generation Campaigns

Online B2B Lead Generation Campaigns
Target Niche Audiences & Build Qualified Lead Lists with Internet Advertising

The Client Challenge

This F500 contact center services provider enjoyed the benefit of decades of brand awareness among its core audiences.  Online marketing was used as a predictable tool to generate B2B leads.   However, when corporate goals mandated expansion into new industries; they found themselves faced with lackluster results when trying to duplicate their online lead generation efforts in these new industries.

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B2B Lead Generation Case Study

Generating Leads in the Healthcare Industry

The Client Challenge

Following a shift in the business environment, this Fortune 500, business to business services provider decided to target new industries.  One of which was the healthcare industry, but a very targeted niche within the healthcare industry – health insurance payer organizations.

Their goals were to use online marketing to drive low cost leads, establish an opt-in database and grow brand awareness in this new vertical industry.

Their challenges included a limited budget, a media landscape with very little targeted to such a niche audience and virtually no brand awareness with their target audience.

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mi360 - our software for managing advertising campaigns

Advertising Measurement and Marketing ROI: MI360° Marketing Dashboard Measures Online Marketing ROI in Real Time

Boca Raton, Florida – They are calls that evoke panic in even the most seasoned marketing professionals:  The CEO phoning to ask how the newest banner campaign performed, or the CFO looking for ROI on this year’s advertising ROI. Until now, these calls left marketers scurrying to marketing metrics, which often were not readily available, and took weeks to gather numbers — and the quality of the marketing analytics? Questionable at best.

But the next generation of performance-based campaign management software is here, and it has vastly improve campaign tracking and reporting – particularly in relation to Internet marketing ROI. MI360°, by Massive Impressions, a media buying, planning and strategy firm, is catapulting marketing software development from yesterday’s impossibility to tomorrow’s new standard.

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Online Advertising Agency Sets New Standards as an Alternative to the Traditional Advertising Agency

Boca Raton, Florida – Massive Impressions, an online advertising agency specializing in interactive media buying, planning and strategy is announcing its launch as an alternative to the traditional ad agency. Marketing industry veteran Lisa Pelish is re-branding Pelish Marketing, established in 2003, to better reflect the company’s focus on filling the online marketing niche that traditional ad agencies have ignored.

 

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