Hurricane IRMA Update

Hurricane IRMA is due to strike Florida over this weekend. Although we’re located in the center of the cone still, we don’t expect interruptions in our online services. We’re ready to help our clients with notices and special instructions for customers and employees if needed.

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raising prices

Oh No! We Had to Raise Prices!

Massive Impressions has to raise prices for online marketing and advertising services. This was caused by marketing that’s too good, and a reputation that created too much demand. We hate having to say No, but that’s what has been happening as our economy has begun to heat up in 2017.  Do you want marketing that will let you do that? Do you want to find out how we created too much demand?

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Three Content Marketing Pillars of SEO: Relevance, Frequency and Authority

There are three content marketing pillars of SEO: relevance, frequency and authority. These are the classic pillars of SEO, what’s been referred to since SEO became an online marketing practice to drive qualified visitors to websites through search engines. They were the first established pillars, principles that content marketing centered around, even before social media. Understanding the importance of each principle, and keeping them in practice in your content marketing investment is important. Following these principles, the three content marketing pillars of SEO, will cause your site to rank against competition.

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Hosting Clients Migrating to Newer, Faster Servers

The difference between Massive Impressions and other web hosts is that we configure our infrastructure for maximum results.  The marketing campaigns we manage depend on nothing less than the best performance, best quality service. Our servers are where we conduct our own marketing campaigns. Our results would suffer if we used less than the best. We’re dependent on these services being the best because we’re a consumer, just like our clients.

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autoresponders and forwarders are liabilities now

Autoresponders and Forwarders Cause Too Many Problems

We’re getting rid of autoresponders and forwarders configured through all our hosted accounts. Here’s why:

Autoresponders and forwarders are the mechanisms that were, for a long time, useful for managing the flow of email. These mechanisms generated automated responses and the automated re-routing of email messages. They were popular for both users and administrators. However, the Internet is always evolving. Things that may have been safe and widely used in the past are often misused and abused. The frequency of problems that arise from using an online tool, tactic, or convention soon become more of a liability than the value justifies. These two mechanisms, autoresponding and automated forwarding, are now being considered by many service providers as being too risky to allow.  Read more

Mi360 Posts to LinkedIn Company Pages

Mi360 Posts to LinkedIn Company Pages

LinkedIn now allows Mi360 to post to Company Pages. This makes curating content across social channels easier. Users asked for it, so now we’ve delivered. Posting to LinkedIn Company Pages through Mi360 is easy and leverages the same advantage Mi360 provides to social posts: campaign ID tagging, silent metric collection and real-time dashboard views.

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we help sites that got suspended

My Site Got Suspended. What should I do?

You’re probably reading this because your site got suspended. Fear not. It happens. The best of us have been there before, and we’ve escaped to advertise again.

Imagine this: You’ve finally started getting results with your ad campaign. People are visiting your website. Customers are buying. It’s an enormous relief because you weren’t certain whether the campaign would work, worrying that it might cost too much and fail to demonstrate adequate results. But now it’s clear that the risk payed off; traffic is high and costs are low. Smooth sailing.

But then, one day, things change. The traffic slows down. Sales diminish. Then you notice that your ads have stopped running. New business isn’t being directed to your website. What happened? A notification you receive tells you that your ad campaign isn’t running because now your site is suspended.

Your site got suspended. What should you do?

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